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Ask the Man Who Owns One: An Illustrated History of Packard Advertising
Contributor(s): Einstein, Arthur W. (Author)

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 ISBN: 1476667918     ISBN-13: 9781476667911
Publisher: McFarland & Company
OUR PRICE: $41.95  

Binding Type: Paperback - See All Available Formats & Editions
Published: September 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Transportation | Automotive - General
- Business & Economics | Advertising & Promotion
- History
Dewey: 659.196
LCCN: 2010024734
Age Level: 18-UP
Grade Level: 13-UP
Physical Information: 0.6" H x 6.9" W x 10.2" L (1.15 lbs) 282 pages
Features: Bibliography, Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to guess what name it bears. This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
 
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