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DIY PR: Public Relations and Content Hacks for the Lean Start-up
Contributor(s): Hasulak, Rebecca (Author)

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 ISBN: 151927548X     ISBN-13: 9781519275486
Publisher: Createspace Independent Publishing Platform
OUR PRICE: $11.60  

Binding Type: Paperback
Published: October 2016
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Physical Information: 0.29" H x 6" W x 9" L (0.42 lbs) 136 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the idea that your company might benefit from a public relations and content program. But these fields are a mystery to you. You don't have the resources to hire a PR consultant (or full-fledged agency), and you certainly don't have the time to learn about - and execute - these initiatives on your own. You feel overwhelmed, confused and frustrated. What's a scrappy start-up to do? Give up on PR and content entirely? Absolutely not DIY PR: Public Relations and Content Hacks for the Lean Start-up was written precisely for you. This book was designed to teach you the foundation of what you need to know about the often-murky world of public relations and give you actionable guidance on launching your own PR and content efforts. When you've finished reading, you'll walk away with an understanding of the prongs of public relations and content, why they matter and an exact sequence of steps you can start following immediately. It's time to learn how to do your own PR, until you choose to engage with an agency and no longer do it yourself.
 
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