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Abc's of Library Promotion
Contributor(s): Sherman, Steve (Author)

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ISBN: 0810825694     ISBN-13: 9780810825697
Publisher: Scarecrow Press
OUR PRICE: $89.30  

Binding Type: Hardcover - See All Available Formats & Editions
Published: October 1992
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks

Annotation: Designed for libraries of all kinds and all sizes, Sherman's techniques and principles are practical, accessible, tested, and effective.
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Library & Information Science - General
Dewey: 659.290
LCCN: 92-23330
Physical Information: 0.8" H x 5.44" W x 8.68" L (0.99 lbs) 262 pages
Features: Index
 
Descriptions, Reviews, Etc.
Publisher Description:
The third edition of ABC's addresses the challenges of the nineties. In addition to updating tried-and-true methods of public relations specifically designed for libraries, five chapters have been added to fit new technological, social, political, and financial conditions. "Campaigning for Funds," for example, shows ways of increasing private and municipal money for library materials. Sherman's techniques and principles are practical, accessible, tested, and effective. They are designed for libraries of all kinds and all sizes.
 
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