Corporate Public Relations: A New Historical Perspective Contributor(s): Olasky, Marvin N. (Author) |
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ISBN: 0415515491 ISBN-13: 9780415515498 Publisher: Routledge
Binding Type: Paperback - See All Available Formats & Editions Published: February 2011 Click for more in this series: Communications |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
Dewey: 659.2 |
Lexile Measure: 1490 |
Series: Communications |
Physical Information: 0.41" H x 6" W x 9" L (0.58 lbs) 190 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives. |
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