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Corporate Public Relations: A New Historical Perspective
Contributor(s): Olasky, Marvin N. (Author)

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ISBN: 0415515491     ISBN-13: 9780415515498
Publisher: Routledge
OUR PRICE: $56.95  

Binding Type: Paperback - See All Available Formats & Editions
Published: February 2011
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Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Language Arts & Disciplines | Communication Studies
Dewey: 659.2
Lexile Measure: 1490
Series: Communications
Physical Information: 0.41" H x 6" W x 9" L (0.58 lbs) 190 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.

 
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