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Consumer Trust in Electronic Commerce: Time for Best Practice: Time for Best Practice
Contributor(s): de Bruin, Ronald (Author)

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 ISBN: 904111923X     ISBN-13: 9789041119230
Publisher: Kluwer Law International
OUR PRICE: $210.00  

Binding Type: Hardcover
Published: August 2002
Qty:

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Additional Information
BISAC Categories:
- Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce)
- Business & Economics | Customer Relations
- Business & Economics | Business Law
Dewey: 343.099
LCCN: 2002033979
Series: Law and Electronic Commerce
Physical Information: 0.88" H x 6.14" W x 9.21" L (1.55 lbs) 373 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
This multi-disciplinary book provides insight in how to establish consumer trust in electronic commerce. It goes into detail on: a broad variety of consumer trust criteria with regard to the security and reliability of electronic consumer transactions what information must be provided to consumers how to create a legally binding contract online confidence in electronic payments the resolution of disputes what law applies to the electronic consumer contract which body is entitled to settle the dispute and personal data protection. By means of these criteria it is assessed into what extent consumer trust is ensured by the application of a public-key infrastructure, which supports cryptographic services such as electronic signatures and encryption. An assessment is also made on the European Union cryptography policy and the European Union policy on consumer protection in electronic commerce. In addition, a wide range of co-regulation and self-regulation initiatives within the European Union and Northern America are assessed. Finally, this book provides a consumer trust framework which learns that various ingredients at different levels are required to build consumer trust in electronic commerce. As such, it clarifies the roles and responsibilities of government, industry and consumer organisations, businesses, as well as consumers themselves.
 
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