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Advertising and Chinese Society: Impacts and Issues
Contributor(s): Cheng, Hong (Editor), Chan, Kara (Editor)

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ISBN: 8763002272     ISBN-13: 9788763002271
Publisher: CBS Press
OUR PRICE: $66.15  

Binding Type: Paperback
Published: August 2009
* Out of Print *

Annotation: Advertising and Chinese Society: Impacts and Issues examines the social, psychological, legal, and ethical impact, perceived or proven, that may result from advertising in the booming Chinese market. Unlike those on a commercial slant, this book provides
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Research
Dewey: 338
Physical Information: 0.9" H x 6.3" W x 8.9" L (1.20 lbs) 315 pages
Review Citations: Reference and Research Bk News 02/01/2010 pg. 128
 
Descriptions, Reviews, Etc.
Publisher Description:
This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market. The book provides readers with an understanding of the two-way relationship between advertising and Chinese society. Major issues addressed include rising consumerism, consumers' attitudes towards advertising and reactions to advertising appeals, cultural messages conveyed in advertisements, gender representations, sex appeal, offensive advertising, advertising law and regulation, advertising to children and adolescents, symbolic meanings of advertisements, public service advertising, and new media advertising and its social impact. Advertising and Chinese Society resorts to a variety of research techniques including content analysis, survey, experiment, semiotic analysis, and secondary data analysis. The book will enhance the sensitivity of scholars and practitioners interested in Chinese advertising and its social ramifications.
 
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