超级话题 Contributor(s): 肖大侠 (Author) |
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ISBN: 7521712226 ISBN-13: 9787521712223 Publisher: Mitsuo Kawami Published
Binding Type: Hardcover Language: Chinese Published: December 2020 |
Additional Information |
BISAC Categories: - Education | Educational Psychology |
Physical Information: 0.5" H x 6.69" W x 9.61" L (1.10 lbs) 186 pages |
Descriptions, Reviews, Etc. |
Publisher Description: 在当今信息碎片化甚至粉末化的时代,十个营销人,九个说营销越来越难做了。产品的同质化、营销要求的个性化、市场的价格竞争、线上流量的高成本、大众对传播的不信任、品牌忠诚度的降低......面对不断出现的问题,营销人该如何杀出重围,占领用户的碎片化时间,形成病毒式裂变传播,不断打造出"刷屏级"营销事件? 多款超级话题操盘手、新旗互动创始人肖大侠,回顾近十年的营销思考和实战经验,倾情公开众多经典营销案例的成功秘诀:6P方法论--定位、关联、趣味、传播、参与、转化。掌握6P方法论,话题和流量的引爆便不再只依靠灵光一闪的创意,每个营销人都可以运用这套清晰、完整的解决方案,快速策划、生产、引爆下一个超级话题! |
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