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Advances in Advertising Research (Vol. V): Extending the Boundaries of Advertising Softcover Repri Edition
Contributor(s): Banks, Ivana Busljeta (Editor), de Pelsmacker, Patrick (Editor), Okazaki, Shintaro (Editor)

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 ISBN: 3658140909     ISBN-13: 9783658140908
Publisher: Springer Gabler
OUR PRICE: $52.24  

Binding Type: Paperback - See All Available Formats & Editions
Published: October 2016
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Additional Information
BISAC Categories:
- Business & Economics | Marketing - Research
- Business & Economics | Management - General
Dewey: 650
Series: European Advertising Academy
Physical Information: 0.77" H x 5.83" W x 8.27" L (0.99 lbs) 330 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 12th International Conference in Advertising (ICORIA) which was held in Zagreb (Croatia) in June 2013. The conference gathered 105 leading researchers from 23 countries under the conference theme "To Boldly Go... Extending the Boundaries of Advertising". The book provides international state-of-the-art research with 23 articles by renowned scholars from the worldwide ICORIA network.
 
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