| Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World Contributor(s): Miller, Mark (Author), Conley, Lucas (Author), Chouinard, Yvon (Foreword by) |
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ISBN: 1978605552 ISBN-13: 9781978605558 Publisher: McGraw-Hill Education on Brilliance Audio
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: MP3 CD - See All Available Formats & Editions Published: June 2018 * Out of Print * |
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| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Leadership - Business & Economics | Customer Relations |
| Dewey: 658.4 |
| Features: Unabridged |
| Descriptions, Reviews, Etc. |
| Publisher Description: A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy―something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of "modern legacy," seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making. |
Contributor Bio(s): Conley, Lucas: - Lucas Conley is a writer with The Legacy Lab, the author of Obsessive Branding Disorder, and the coauthor of The Method Method. A former researcher for The Atlantic and staff writer for Fast Company, he has written for The Boston Globe, ESPN Magazine, SPIN, and The Wall Street Journal Magazine. Conley has appeared on The Colbert Report, ABC World News, CNN's BookTV, NPR, and at South by Southwest.Miller, Mark: - Mark Miller is the founder of The Legacy Lab, a research and consulting practice, and the chief strategy officer at Team One. Named a Trendsetter and an Agency Innovator by The Internationalist, Miller's work in helping global brands drive change has earned awards and recognitions from the Advertising Research Foundation, the American Association of Advertising Agencies, and Effie Worldwide. |
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