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Damage Control (Revised & Updated): The Essential Lessons of Crisis Management
Contributor(s): Dezenhall, Eric (Author), Weber, John (Author)

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 ISBN: 1935212249     ISBN-13: 9781935212249
Publisher: Prospecta Press
Retail: $16.95OUR PRICE: $12.37  
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Binding Type: Paperback - See All Available Formats & Editions
Published: May 2011
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Management - General
Dewey: 659.2
Physical Information: 0.7" H x 5.5" W x 8.1" L (0.70 lbs) 256 pages
Features: Bibliography, Index, Price on Product, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
No one knows this better than Eric Dezenhall and John Weber, who help companies, politicians, and celebrities get out of various kinds of trouble. In this brutally honest and eye-opening guide, they take you behind the scenes of some of the biggest public relations successes--and debacles--of modern business, politics, and entertainment.
You'll discover:
- Why the 1982 Tylenol cyanide-poisoning case is always cited as the best model for damage control, when in fact it has no relevance to the typical corporate crisis.
- Why Audi never fully recovered from driver accusations of "sudden acceleration"--despite evidence that nothing was wrong with their cars.
- What the crises faced by George W. Bush, Jim McGreevey, Sammy Sosa, Lance Armstrong, Martha Stewart, Coca-Cola, and the Catholic Church have in common . . . and what they don't.

This new revised edition includes an additional chapter Our Permanent Leakocracy including information about WikiLeaks and what that notorious case means for business.
 
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