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Lead the Pack: Sparking Innovation That Drives Customers Wild
Contributor(s): Soken, Nelson (Author), Wengert, Wil (Author)

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 ISBN: 1934937452     ISBN-13: 9781934937457
Publisher: Mill City Press, Inc.
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Binding Type: Paperback
Published: December 2008
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Decision Making & Problem Solving
Dewey: 658.403
Physical Information: 0.48" H x 5.51" W x 8.5" L (0.59 lbs) 191 pages
Features: Bibliography, Illustrated, Index, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:
In "Lead the Pack: Sparking Innovation that Drives Customers Wild," Soken and Wengert provide an insightful analysis of the psychological factors that influence innovation from the perspective of customers and companies. The business world is fraught with examples of companies that failed or lost market share because they attempted to sell "what we make" instead of anticipating "what you want." Soken and Wengert identify and explore the barriers that make it difficult to break free of old habits and provide the tools to unleash creativity that lead to true innovation. This book takes a deeper look into the human psyche that makes it possible to identify future market offerings that customers often don't yet know they need. The genuine visionary in the marketplace remains competitive by being steps ahead in recognizing emerging customer needs and desires and taking the appropriate measures to counter the deeply inherent resistance to change. Successfully reaching beyond the status quo is the true competitive advantage.
 
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