Defending Your Reputation Contributor(s): Taylor, Simon (Author) |
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ISBN: 185418251X ISBN-13: 9781854182517 Publisher: Thorogood
Binding Type: Spiral - See All Available Formats & Editions Published: December 2001 * Out of Print * Annotation: If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit. Click for more in this series: Thorogood Reports |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations |
Dewey: 658.405 |
Series: Thorogood Reports |
Physical Information: 0.7" H x 9.1" W x 11.66" L (1.77 lbs) 149 pages |
Features: Price on Product |
Descriptions, Reviews, Etc. |
Publisher Description: If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing. You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours. Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit. |
Contributor Bio(s): Taylor, Simon: - Simon Taylor is a Senior Consultant with Ergo Communications, a leading strategy communications consultancy working in London and Brussels. Simon has 20 years of experience advising major companies and organisations on crisis and issue communications. He was Strategy Director and Head of Corporate & Public Affairs, advising major clients on public affairs and crisis and issue management. |
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