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Defending Your Reputation
Contributor(s): Taylor, Simon (Author)

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ISBN: 185418251X     ISBN-13: 9781854182517
Publisher: Thorogood
OUR PRICE: $185.25  

Binding Type: Spiral - See All Available Formats & Editions
Published: December 2001
* Out of Print *

Annotation: If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.

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Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 658.405
Series: Thorogood Reports
Physical Information: 0.7" H x 9.1" W x 11.66" L (1.77 lbs) 149 pages
Features: Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
If there's only one rule, it is that those organizations that have planned and prepared always do better than those which have done nothing.

You almost certainly have detailed procedures in place for dealing with fire, theft, IT failure and so on. But do you have any sort of crisis contingency plan for protecting your reputation? Organizations, large and small, spend huge amounts of time and money on promoting their products, services and image. In today's world, a good name can be destroyed in a few hours.

Simon Taylor, an expert in crisis management, explains the ways in which preparation and effective communication make all the difference in defending your reputation and placing it in the best possible position to recover. At a time when all organisations face public scrutiny to a far greater extent than ever before, this Report will help managers in all kinds of organizations, commercial, public and not for profit.

Contributor Bio(s): Taylor, Simon: - Simon Taylor is a Senior Consultant with Ergo Communications, a leading strategy communications consultancy working in London and Brussels. Simon has 20 years of experience advising major companies and organisations on crisis and issue communications. He was Strategy Director and Head of Corporate & Public Affairs, advising major clients on public affairs and crisis and issue management.
 
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