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Communication Campaigning: Primer for Senior Leaders
Contributor(s): Galvin, Thomas P. (Author)

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 ISBN: 179868733X     ISBN-13: 9781798687338
Publisher: Independently Published
OUR PRICE: $17.06  

Binding Type: Paperback
Published: March 2019
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Physical Information: 0.33" H x 6" W x 9" L (0.48 lbs) 156 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Traditional approaches to strategic communication have focused on a single leader's ability to influence stakeholders and other audiences through exceptional communication skills. But there is much more to it. What about the content of the message? How well does the message permeate the organization, allowing it to speak and act as one with the leader? Is it necessary to change minds, or is it sufficient to discredit opposing messages? Using a broad base of literature from organizational studies and the author's experiences, this monograph offers a thought process for building communication campaigns that focus both internally and externally to the organization. Includes a Foreword by Mari K. Eder, U.S. Army Major General Retired and author of Leading the Narrative: The Case for Strategic Communication.
 
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