Ogilvy on Advertising in the Digital Age Contributor(s): Young, Miles (Author) |
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ISBN: 1635571464 ISBN-13: 9781635571462 Publisher: Bloomsbury USA
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover Published: January 2018 * Out of Print * |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General - Business & Economics | E-commerce - Internet Marketing |
Dewey: 659.144 |
Physical Information: 0.9" H x 7.6" W x 10" L (2.10 lbs) 288 pages |
Features: Bibliography, Dust Cover, Illustrated, Index, Maps, Price on Product |
Review Citations: Publishers Weekly 10/23/2017 Kirkus Reviews 11/01/2017 Booklist 12/01/2017 pg. 11 Choice 06/01/2018 |
Descriptions, Reviews, Etc. |
Publisher Description: From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace. |
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