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Chief Crisis Officer: Structure and Leadership for Effective Communications Response
Contributor(s): Haggerty, James F. (Author)

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 ISBN: 1634251768     ISBN-13: 9781634251761
Publisher: American Bar Association
OUR PRICE: $28.45  

Binding Type: Paperback
Published: November 2019
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Customer Relations
- Law | Communications
Physical Information: 0.6" H x 5.9" W x 8.9" L (0.75 lbs) 248 pages
Features: Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
In the modern, media-saturated business and social environment, "crisis response" is most often dominated by communications concerns, i.e., ensuring the public, media, employees, and other stakeholders know (1) what has happened; (2) what may happen next; and (3) what you are doing about it. And the stakes have never been higher. Chief Crisis Officer is built on the premise that every company and organization must identify a leader and a structure for effective and efficient crisis communications response. Using real-life examples, analysis, and tactical guidance, this book will break down crisis events into their component parts and provide both a strategic approach and proper tools to enable a Chief Crisis Officer to assemble his or her team and respond when an inevitable crisis occurs.
 
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