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The Branding of Right-Wing Activism: The News Media and the Tea Party
Contributor(s): White, Khadijah Costley (Author), Kaye, Randye (Narrated by)

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 ISBN: 1630154296     ISBN-13: 9781630154295
Publisher: Tantor Audio
Retail: $39.99OUR PRICE: $29.19  
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Binding Type: Compact Disc - See All Available Formats & Editions
Published: September 2018
* Out of Print *
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Journalism
- Social Science | Media Studies
- Political Science | Political Process - Media & Internet
Physical Information: 1.1" H x 6.4" W x 5.4" L (0.40 lbs)
Features: Price on Product, Unabridged
 
Descriptions, Reviews, Etc.
Publisher Description:
From the start of Barack Obama's presidency in 2009, conservative populist groups began fomenting political fractiousness, dissent, and surprising electoral success. The Tea Party was one of the major characters driving this story. But, as Khadijah Costley White argues in this book, the Tea Party's ascent to major political phenomenon can be attributed to the way in which partisan and non-partisan news outlets branded the Party as a pot-stirrer in political conflicts over race, class, and gender. In other words, the news media played a major role in developing, cultivating, and promoting populism's brand, particularly within the news spaces of commentary and opinion. Through the language of political marketing, branding, and promotion, the news media not only reported on the Tea Party, but also acted as its political strategist and brand consultant. Moreover, the conservative press acted more as a political party than a news medium, deliberately promoting the Tea Party. In a media environment in which everyone has the opportunity to tune out, tune in, and speak back, The Branding of Right-Wing Activism ultimately shows that distinctions between citizens, journalists, activists, politicians, celebrities, and consumers are more symbolic than concrete.

Contributor Bio(s): Kaye, Randye: - Randye Kaye is an accomplished voice talent, actress, singer, broadcaster, and author. She received a Listen-Up Award nomination and starred reviews for Ben Behind His Voices, which she also wrote, bringing together the various facets of her career.White, Khadijah Costley: - Khadijah Costley White is Assistant Professor of Journalism and Media Studies at Rutgers University. She has written for the Atlantic, the New York Times, the Root, Huffington Post, BBC, the Philadelphia Inquirer, the Los Angeles Times, Quartz, Gizmodo, and Buzzfeed.
 
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