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Critical Moments: The New Mindset of Reputation Management
Contributor(s): Coletti, Bill (Author)

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ISBN: 1619617420     ISBN-13: 9781619617421
Publisher: Lioncrest Publishing
OUR PRICE: $23.74  

Binding Type: Hardcover
Published: August 2017
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Human Resources & Personnel Management
Physical Information: 0.5" H x 5.5" W x 8.5" L (0.81 lbs) 200 pages
Features: Dust Cover
 
Descriptions, Reviews, Etc.
Publisher Description:

A company owns its brand; the public owns its reputation. The words of
communities, customers, and critics can help or harm your business's standing with
the public. While not all crises can be avoided, your company's reputation can be
managed with an empowering, strategic framework designed to proactively
maintain your image before disaster occurs.

In Critical Moments, corporate communications expert Bill Coletti reveals how you
can build reputational excellence by meeting the needs and expectations of the
public. He takes you step-by- step through his Four A's--Awareness, Assessment,
Authority, and Action--that will help you develop your company's situational
understanding, research agenda, operational risks, and action plan to recover and
grow your reputation.

Missed customer expectations can seriously damage a company. Bill Coletti provides
a logical management framework for the least manageable aspects of corporations.


Contributor Bio(s): Coletti, Bill: - Bill Coletti is a crisis communications and reputation management expert with more than twenty-five years of experience managing high-stakes crises, issues management, and media relations challenges for Fortune 500 companies and global political campaigns. He is the founder of Kith: a crisis communications and reputation management firm that is at its best when working with established corporations that feel disrupted in the age of disruption. Bill previously co-led the Global Risk Management and Crisis Communications Practice for Hill+Knowlton Strategies and has provided senior counsel in crisis management, corporate communications, and reputation defense to clients including AT&T, Cargill, The College Board, Target Corporation, American Airlines, The Home Depot, American Express, and Xerox, as well as major universities and NGOs. He lives in Austin, Texas, and is a sailor, cyclist, and yoga enthusiast.
 
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