Onward: How Starbucks Fought for Its Life Without Losing Its Soul Contributor(s): Schultz, Howard (Author), Gordon, Joanne (Author) |
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ISBN: 1609613821 ISBN-13: 9781609613822 Publisher: Rodale Books
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: March 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Business & Economics | Corporate & Business History - General - Biography & Autobiography | Business |
Dewey: 647.957 |
LCCN: 2011003239 |
Physical Information: 1" H x 5.4" W x 8.3" L (0.95 lbs) 368 pages |
Themes: - Chronological Period - 21st Century |
Features: Illustrated, Index, Price on Product, Price on Product - Canadian, Table of Contents |
Descriptions, Reviews, Etc. |
Publisher Description: In this #1 New York Times bestseller, the CEO of Starbucks recounts the story and leadership lessons behind the global coffee company's comeback and continued success. In 2008, Howard Schultz decided to return as the CEO of Starbucks to help restore its financial health and bring the company back to its core values. In Onward, he shares this remarkable story, revealing how, during one of the most tumultuous economic periods in American history, Starbucks again achieved profitability and sustainability without sacrificing humanity. Offering you a snapshot of the recession that left no company unscathed, the book shows in riveting detail how one company struggled and recreated itself in the midst of it all. In addition, you'll get an inside look into Schultz's central leadership philosophy: It's not about winning, it's about the right way to win. Onward is a compelling, candid narrative documenting the maturing of a brand as well as a businessman. Ultimately, Schultz gives you a sense of hope that, no matter how tough times get, the future can be more successful than the past. |
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