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A Practioner's Guide to Public Relations Research, Measurement and Evaluation
Contributor(s): Stacks, Don W. (Author)

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ISBN: 1606491016     ISBN-13: 9781606491010
Publisher: Business Expert Press
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Binding Type: Paperback
Published: July 2010
Qty:

Click for more in this series: Public Relations Collection
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
Dewey: 659.2
Series: Public Relations Collection
Physical Information: 0.5" H x 5.9" W x 8.9" L (0.80 lbs) 240 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. Part of that development can be traced to a change in the way that public relations is researched, measured, and evaluated. Both Drs. Stacks and Michaelson are members of that Commission and have been in the forefront of taking public relations research, measurement, and evaluation to the next level. This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
 
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