Power Search
Low Price Guarantee
We Take School POs
Scientific Advertising
Contributor(s): Hopkins, Claude (Author)

View larger image

 ISBN: 1603866361     ISBN-13: 9781603866361
Publisher: Merchant Books
OUR PRICE: $6.62  

Binding Type: Paperback - See All Available Formats & Editions
Published: February 2014
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Business & Economics | Marketing - General
Dewey: 659
Physical Information: 0.21" H x 6" W x 9" L (0.31 lbs) 88 pages
Features: Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!