A Guide to Preparing Cost-Effective Press Releases Contributor(s): Winston, William (Author), Loeffler, Robert H. (Author) |
|||||||
ISBN: 1560241411 ISBN-13: 9781560241416 Publisher: Routledge
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: March 1993 Click for more in this series: Haworth Marketing & Resources |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations |
Dewey: 659.2 |
LCCN: 91036042 |
Series: Haworth Marketing & Resources |
Physical Information: 0.61" H x 6.2" W x 8.84" L (0.85 lbs) 130 pages |
Features: Bibliography, Illustrated, Index |
Descriptions, Reviews, Etc. |
Publisher Description: A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree publicity at low cost.In an age of great emphasis on high performance, cost effectiveness, measurable success, and fast results, this book explains how a well-developed press release program can "super charge" an advertising program. Robert Loeffler reviews the basics of press release writing, gives several examples of successful press releases, and explains in detail how the reader can set up an ongoing press release program to provide a high degree of effective publicity at very low cost. As a major form of communication for businesses, public and private institutions, and the government, the press release is a tailor-made promotional tool for both large and small budgets. Loeffler discusses the mechanics of writing press releases, providing the press release writer with:
Experienced in-house communications and PR writers, nonprofit PR staffs, government and military public affairs staffs, and advertising agency writers will find Loeffler's book a handy reference for polishing press release writing skills. College undergraduate classes in journalism, technical writing, and business communication will find A Guide to Preparing Cost-Effective Press Releases a useful tool in learning the fundamentals of press release writing. |
Customer ReviewsSubmit your own review |
To tell a friend about this book, you must Sign In First! |