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People Aren't Robots: A practical guide to the psychology and technique of questionnaire design
Contributor(s): Pettit, F. Annie (Author)

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 ISBN: 1539730646     ISBN-13: 9781539730644
Publisher: Createspace Independent Publishing Platform
OUR PRICE: $12.11  

Binding Type: Paperback
Published: October 2016
Qty:
Additional Information
BISAC Categories:
- Reference | Research
- Social Science | Methodology
- Social Science | Research
Physical Information: 0.29" H x 5" W x 8" L (0.31 lbs) 124 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This book will help marketers, brand managers, and advertising executives who may have less experience in the research industry create great questionnaires and collect high quality data. It will also help academic and experienced researchers write questionnaires that are better suited for the general population, particularly when using research panels and customer lists. This book was conceived by experienced researcher with more than fifteen years of practical experience who realized that many questionnaire guides continue to treat the people who answer questionnaires as robots rather than as fallible, imperfect people. Topics include general considerations related to the process, how to write screener questions, how to write data quality questions, and how to tackle specific types of questions from single-selects, grids, scales, and more.
 
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