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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Contributor(s): Page, Janis Teruggi (Author), Parnell, Lawrence J. (Author)

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ISBN: 1506358039     ISBN-13: 9781506358031
Publisher: Sage Publications, Inc
OUR PRICE: $99.75  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2018
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Annotation: This textbook introduces strategic public relations, explaining its process and purpose by linking it to business, social, and environmental trends and values, as well as describing the history, theory, skills, functions, ethical and legal considerations, research, programming, evaluation, stewardship, and strategy of public relations. It defines and teaches public relations as a strategic activity, within a business context using social responsibility as a connecting point, and outlines the theoretical and practical foundations; public relations tactics, including social media and emerging technologies; general practice areas; and specialty practice areas like sports, tourism, entertainment, nonprofits, health, education, grassroots organizations, public affairs, government relations, political communications, and international public relations and public diplomacy. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Public Relations
Dewey: 659.2
LCCN: 2017039375
Physical Information: 0.8" H x 8" W x 9.9" (2.07 lbs) 496 pages
 
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Contributor Bio(s): Page, Janis Teruggi: - Janis Teruggi Page draws from 20 years of executive experience managing strategic communications for regional and national media companies. She managed corporate, consumer, and media relations, creating programming partnerships with major TV networks, directing PR for national industry trade show events, and supervising new product launches. She is a member of PRSA and IABC and continues to serve clients through her consultancy, MediawerksPR.

Since earning a Ph.D. from Missouri School of Journalism in 2005, her faculty appointments have included the University of Florida, American University, and The George Washington University, where she is on the Strategic Public Relations faculty in the Graduate School of Political Management. In 2016 she was named Professor of the Year in GW's College of Professional Studies. She has developed and taught both undergraduate and graduate-level PR courses such as principles, writing, cases, campaigns, corporate advocacy, issues management, sustainability, theory, and visual communication.

An active and award-winning scholar, she has produced more than 50 conference papers, book chapters, and refereed articles. Her work appears in the Journal of Political Management, the Handbook of Strategic Communication, and in edited volumes on PR and visual persuasion ethics. She has presented research at many national and global conferences.

Parnell, Lawrence J.: - Lawrence J. Parnell is an award-winning practitioner and educator. In 2003 he was selected the PR Professional of the Year by PRWeek; in 2009 he was named to the PR News Hall of Fame, and in 2015, the George Washington University Master's in Strategic Public Relations, which he leads, was named Best PR Education program by PRWeek. He is an active member of PRSA, NIRI, and the Arthur W. Page Society.

He offers the practical experience of more than 30 years of communications work in government, corporate, and agency settings and 10 years in academia as an associate professor and program director at The George Washington University. He has advised elected officials, government leaders, and corporate executives at the national and global levels on major business and communications issues. He continues to provide high-level communications consulting and training to corporations, nonprofits, and government organizations through his firm Parnell Communications.

His research in CSR, PR, and public diplomacy has been presented at national and global conferences and published in Shaping International Public Opinion: A Model for Nation Branding and Public Diplomacy.


 
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