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Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication
Contributor(s): Page, Janis Teruggi, Parnell, Lawrence J.

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ISBN: 1506358039     ISBN-13: 9781506358031
Publisher: Sage Pubns
OUR PRICE: $99.75  

Binding Type: Paperback
Published: January 2018

Annotation: This textbook introduces strategic public relations, explaining its process and purpose by linking it to business, social, and environmental trends and values, as well as describing the history, theory, skills, functions, ethical and legal considerations, research, programming, evaluation, stewardship, and strategy of public relations. It defines and teaches public relations as a strategic activity, within a business context using social responsibility as a connecting point, and outlines the theoretical and practical foundations; public relations tactics, including social media and emerging technologies; general practice areas; and specialty practice areas like sports, tourism, entertainment, nonprofits, health, education, grassroots organizations, public affairs, government relations, political communications, and international public relations and public diplomacy. Annotation ©2018 Ringgold, Inc., Portland, OR (protoview.com)
Additional Information
Library of Congress Subjects:
Public relations.
BISAC Categories:
- Language Arts & Disciplines | Communication
Dewey: 659.2
LCCN: 2017039375
Academic/Grade Level: Scholarly/Graduate
Book type: Non-Fiction
Physical Information: 10.00" H x 8.25" W x 0.50" (1.90 lbs) 464 pages
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