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Applying Communication Theory for Professional Life: A Practical Introduction
Contributor(s): Dainton, Marianne (Author), Zelley, Elaine D. (Author)

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ISBN: 150631547X     ISBN-13: 9781506315478
Publisher: Sage Publications, Inc
OUR PRICE: $115.50  

Binding Type: Paperback - See All Available Formats & Editions
Published: January 2018
* Out of Print *
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Business Communication - General
Dewey: 302.201
LCCN: 2017039906
Physical Information: 0.4" H x 7.3" W x 9.1" L (1.05 lbs) 288 pages
Features: Bibliography, Glossary, Index
 
Descriptions, Reviews, Etc.
Publisher Description:

Updated Edition of Bestseller!

Applying Communication Theory for Professional Life, by Marianne Dainton and Elaine D. Zelley is the first communication theory textbook to provide practical material for career-oriented readers. Featuring new case studies, updated examples, and the latest research, the Fourth Edition of this bestseller introduces communication theory in a way that helps you understand its importance to careers in communication and business. Real-world case studies within each chapter are designed to illustrate the application of theory in a variety of professional settings.

New to the Fourth Edition

  • All case studies now include specific questions about ethical issues associated with the narrative of the case and how knowledge of theory can help you negotiate these ethical dilemmas.
  • The simulated Education as Entertainment Theory includes apps and other new media forms of educational content, keeping you up-to-date with the latest technology.
  • Four new case studies have been added to show you how the theories are tied to recent events. The cases are titled:
1. You're Fired

2. Bad Move

3. Million Dollar Manipulation

4. The (New) Media Culture Wars

  • New research and scholarship for all theories can be found in the Chapter Summaries and Research Applications of each chapter.
  • Numerous political examples have been added to reflect the increasingly divergent political rhetoric in the United States.

Contributor Bio(s): Zelley, Elaine D.: - Elaine D. Zelley (MA, PhD, The Pennsylvania State University; BA, Ursinus College) is an associate professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and communication ethics. Elaine's research also focuses broadly on the communication of relationship maintenance. She is particularly interested in women's friendships and the messages used to sustain such relationships. She has also coauthored several book chapters dealing with the topics of relationship maintenance and friendship.Dainton, Marianne: - Marianne Dainton (MA, PhD, The Ohio State University; BA, Villanova University) is a professor of communication at La Salle University in Philadelphia. She teaches communication theory, interpersonal communication, group communication, and organizational communication. Marianne's research focuses on communication that facilitates relationship maintenance. She has published in Communication Monographs, the Journal of Social and Personal Relationships, Family Relations, and Communication Quarterly, among others. She has also published numerous book chapters and is the co-editor (with Daniel Canary) of Maintaining Relationships Through Communication.
 
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