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Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics
Contributor(s): Presswood, Alane L. (Author)

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 ISBN: 1498593682     ISBN-13: 9781498593687
Publisher: Lexington Books
OUR PRICE: $110.25  

Binding Type: Hardcover - See All Available Formats & Editions
Published: December 2019
Qty:

Click for more in this series: Communicating Gender
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Social Science | Gender Studies
- Social Science | Media Studies
Dewey: 305.42
Series: Communicating Gender
Physical Information: 0.56" H x 6" W x 9" L (0.94 lbs) 172 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Food Blogs, Postfeminism, and the Communication of Expertise: Digital Domestics examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. Food blogging is big business, and cooking dinner has transformed from domestic drudgery into creative personal expression. What impact is all this discourse about food, cooking, and eating having on the women who create and consume these conversations? Alane L. Presswood examines how and why women use blogs to build successful digital brands in the arena of domestic food preparation, purchase, and consumption. The relationships between individual brands, reader communities, and sociocultural trends are clarified via a systematic exploration of the strategies employed to create bonded, affective relationships on social media platforms. These food bloggers and their audiences illustrate how the capabilities of networked digital platforms both enable and constrain women as public communicators in ways that were impossible in previous media forms and how women relate to domesticity in a postfeminist American media culture. Scholars of communication, media studies, gender studies, and food studies will find this book particularly useful.
 
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