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Feminists, Feminisms, and Advertising: Some Restrictions Apply
Contributor(s): Golombisky, Kim (Editor), Kreshel, Peggy J. (Editor), Báez, Jillian M. (Contribution by)

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 ISBN: 1498528260     ISBN-13: 9781498528269
Publisher: Lexington Books
OUR PRICE: $147.00  

Binding Type: Hardcover - See All Available Formats & Editions
Published: October 2017
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Business & Economics | Advertising & Promotion
- Social Science | Gender Studies
Dewey: 305.420
LCCN: 2017037220
Physical Information: 1.4" H x 6.3" W x 9.1" L (1.80 lbs) 408 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women's movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
 
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