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Affiliate Marketing: Factors Influencing Conversion Rates
Contributor(s): Uhlig, Marc (Author)

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 ISBN: 1495438252     ISBN-13: 9781495438257
Publisher: Createspace Independent Publishing Platform
OUR PRICE: $51.78  

Binding Type: Paperback
Published: February 2014
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Research
Physical Information: 0.57" H x 8.5" W x 11.02" L (1.14 lbs) 218 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.
 
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