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Get Your Price!: Value-Based Strategy for Capital Equipment Companies Volume 1
Contributor(s): Chase, Michael (Author)

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ISBN: 1483565807     ISBN-13: 9781483565804
Publisher: Bookbaby
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Binding Type: Hardcover - See All Available Formats & Editions
Published: June 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Industrial
Dewey: 658.8
Physical Information: 1" H x 22.3" W x 9.2" L (1.15 lbs) 222 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. Get Your Price is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing.
 
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