Get Your Price!: Value-Based Strategy for Capital Equipment Companies Volume 1 Contributor(s): Chase, Michael (Author) |
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ISBN: 1483565807 ISBN-13: 9781483565804 Publisher: Bookbaby
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover - See All Available Formats & Editions Published: June 2016 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Industrial |
Dewey: 658.8 |
Physical Information: 1" H x 22.3" W x 9.2" L (1.15 lbs) 222 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Capital equipment professionals, do you want more customers at higher prices? Are your customers treating your products like commodities? Are your competitors' getting more aggressive? Do you crave more persuasive marketing messages? Does your sales team need help defending prices? If you answered yes to any of these, then this book is for you. Get Your Price is the first-ever book that shows you how to implement a value-based strategy in a capital equipment company. You'll learn how to avoid the commodity trap, create products with compelling value propositions, and secure value-based pricing. |
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