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A Practical Guide to Ethics in Public Relations
Contributor(s): Luttrell, Regina (Author), Ward, Jamie (Author)

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 ISBN: 1442272732     ISBN-13: 9781442272736
Publisher: Rowman & Littlefield Publishers
OUR PRICE: $93.10  

Binding Type: Hardcover - See All Available Formats & Editions
Published: February 2018
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Business Ethics
- Business & Economics | E-commerce - Internet Marketing
- Business & Economics | Marketing - General
Dewey: 659.2
LCCN: 2017046341
Physical Information: 252 pages
Features: Bibliography, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
On a daily basis, public relations practitioners are tasked with making ethical decisions, such as advising a client to fully disclose a corporate relationship or advocating for honesty when working with the media. A Practical Guide to Ethics in Public Relations is designed for courses in contemporary studies of public relations and communications. This text highlights the delicate balance required to navigate the values and demands implicit to the field of public relations and those that underlie society as a whole. Students are encouraged to examine their own values and compare them to those commonly encountered in a professional setting. Brimming with case studies, practitioner advice, practical ethical dilemmas, and popular culture references, A Practical Guide to Ethics in Public Relations is the ideal text for students grappling with the inevitable ethical dilemmas that arise in professional public relations.
 
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