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Creative Library Marketing and Publicity: Best Practices
Contributor(s): Lackie, Robert J. (Editor), Wood, M. Sandra (Editor)

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 ISBN: 1442254203     ISBN-13: 9781442254206
Publisher: Rowman & Littlefield Publishers
OUR PRICE: $122.85  

Binding Type: Hardcover - See All Available Formats & Editions
Published: September 2015
Qty:

Click for more in this series: Best Practices in Library Services
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Library & Information Science - Administration & Management
- Language Arts & Disciplines | Library & Information Science - Digital & Online Resources
Dewey: 021.7
LCCN: 2015015115
Series: Best Practices in Library Services
Physical Information: 0.8" H x 5.9" W x 9.1" L (1.00 lbs) 204 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types-small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library's successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: -Using constituents' voices in outreach efforts -Building a social media presence -Crafting step-by-step marketing plans -Planning and implementing branding campaigns -Creating buzz with promotional videos -Using e-mail marketing in outreach -Marketing a new library space -Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
 
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