Communicating Statehood: Public Relations Strategies in Promoting Palestine Contributor(s): Abu-Duhou, Ibtisam (Author), Fletcher, Jeannie (Author), Galloway, Chris (Author) |
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ISBN: 1138859079 ISBN-13: 9781138859074 Publisher: Routledge
Binding Type: Hardcover - See All Available Formats & Editions Published: January 2026 This item may be ordered no more than 25 days prior to its publication date of January 5, 2026 Click for more in this series: Routledge New Directions in Public Relations & Communication |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies - Social Science | Islamic Studies |
Series: Routledge New Directions in Public Relations & Communication |
Physical Information: 208 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The book argues that the Palestinian response to the challenge of promoting their cause is to extend their repertoire of public relations communication tactics. It explores the discursive strategies employed by Palestinian communication strategists, across the range of political allegiances, via public relations techniques to advance the cause of statehood. It also explores how the growing number of professional communicators use strategic communication to position key 'national' issues. These tactics have emerged not only as the result of planned strategy but also through improvisation and informal responses to outside pressures. Whether this increasing coherence and confidence arises from the growing availability of professional communication planning expertise, or the decreasing cost barriers associated with digital media, the outcome has been greater international political recognition for Palestine. By illustrating this effectiveness and symbolic coherence in the face of both poor internal mass media structures and political constraints, the Palestinian example may offer insights for other aspiring national movements and for public diplomacy. |
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