Destination Marketing: An international perspective Contributor(s): Kozak, Metin (Editor), Kozak, Nazmi (Editor) |
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ISBN: 1138855898 ISBN-13: 9781138855892 Publisher: Routledge
Binding Type: Hardcover - See All Available Formats & Editions Published: November 2015 Click for more in this series: Routledge Advances in Tourism (Hardcover) |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Hospitality, Travel & Tourism - Travel |
Dewey: 658.8 |
LCCN: 2015020720 |
Series: Routledge Advances in Tourism (Hardcover) |
Physical Information: 0.5" H x 6.14" W x 9.21" L (1.05 lbs) 192 pages |
Features: Illustrated |
Descriptions, Reviews, Etc. |
Publisher Description: This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing. |
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