Advertising and Public Relations Law Contributor(s): Maye, Carmen (Author), Moore, Roy L. (Author), Collins, Erik L. (Author) |
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ISBN: 1138484482 ISBN-13: 9781138484481 Publisher: Routledge
Binding Type: Paperback - See All Available Formats & Editions Published: July 2019 Click for more in this series: Routledge Communication |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies - Law | Taxation |
Dewey: 343.730 |
LCCN: 2019009432 |
Series: Routledge Communication |
Physical Information: 0.9" H x 7" W x 9.9" L (1.50 lbs) 362 pages |
Features: Bibliography, Glossary, Illustrated, Index |
Descriptions, Reviews, Etc. |
Publisher Description: Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech, some of the most dynamic and prevalent areas of professional communications today. This updated third edition explores the categorization of different kinds of speech and their varying levels of First Amendment protection as well as common areas of litigation for communicators such as defamation, invasion of privacy, and copyright and trademark infringement. Features of this edition include:
The volume is developed for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners. |
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