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Demand Driven Strategic Planning
Contributor(s): Fava Neves, Marcos (Author)

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ISBN: 1138144045     ISBN-13: 9781138144040
Publisher: Routledge
OUR PRICE: $178.50  

Binding Type: Hardcover - See All Available Formats & Editions
Published: April 2016
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Industrial
- Business & Economics | Decision Making & Problem Solving
- Business & Economics | Strategic Planning
Dewey: 658.401
Physical Information: 192 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.

 
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