A Manager's Guide to PR Projects: A Practical Approach Contributor(s): Parsons, Patricia J. (Author) |
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ISBN: 1138099937 ISBN-13: 9781138099937 Publisher: Routledge
Binding Type: Paperback - See All Available Formats & Editions Published: November 2017 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - Language Arts & Disciplines | Communication Studies |
Dewey: 659.2 |
LCCN: 2017027520 |
Physical Information: 0.25" H x 8.5" W x 11" L (0.65 lbs) 108 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hands-on guidance in planning the preliminary research for a public relations project and creating a plan to achieve specific goals, guiding the reader through managing the project's implementation. It contains worksheets that can be used for a visual representation of the planning process for both student edification and presentation to clients. The book is designed as a user-friendly guide to take the reader through the four-step public relations planning process from a number of vantage points. Intended as a learning tool for use in both the class and beyond, this book's approaches are based on real experiences in the management of communications projects designed to meet organizational goals through achieving public relations objectives. This fully revised second edition offers PR students and practitioners new material that includes the following:
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