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City Branding and New Media: Linguistic Perspectives, Discursive Strategies and Multimodality 2015 Edition
Contributor(s): Paganoni, M. (Author)

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 ISBN: 1137387955     ISBN-13: 9781137387950
Publisher: Palgrave Pivot
OUR PRICE: $75.99  

Binding Type: Hardcover - See All Available Formats & Editions
Published: January 2015
Qty:
Additional Information
BISAC Categories:
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Linguistics - Sociolinguistics
- Business & Economics | Public Relations
Dewey: 659.293
LCCN: 2015303247
Physical Information: 0.56" H x 5.5" W x 8.5" L (0.82 lbs) 162 pages
Features: Bibliography, Dust Cover, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
This book explores city branding in the public sector as an aspect of e-governance from a privileged linguistic, discursive and semiotic perspective. It analyses how local administrations and public bodies engage their stakeholders by addressing key issues such as active citizenship, social inclusion and promotion of cultural heritage and events.
 
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