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Decision Making in Marketing and Finance: An Interdisciplinary Approach to Solving Complex Organizational Problems 2014 Edition
Contributor(s): Koku, P. (Author)

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 ISBN: 1137379472     ISBN-13: 9781137379474
Publisher: Palgrave MacMillan
OUR PRICE: $104.49  

Binding Type: Hardcover - See All Available Formats & Editions
Published: August 2014
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Investments & Securities - General
- Business & Economics | Banks & Banking
Dewey: 658.8
LCCN: 2014006312
Physical Information: 0.7" H x 5.7" W x 8.7" L (0.80 lbs) 194 pages
Features: Bibliography, Dust Cover, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
As interest in MBA programs and business schools more generally continues to grow, it is essential that teachers and students analyse their established strategy for decision making. The successful use of case studies in business schools shows the superior outcomes of an interdisciplinary approach to problem solving. Disappointingly, functional departmental silos within universities still exist and keep problem solvers from seeing all the effects of a given issue. In addition to providing teaching material, Decision Making in Marketing and Finance provides motives and strategies to break down functional silos in making informed and effective business and finance decisions. Koku achieves his goal by showing how value can be created for shareholders and other stakeholders, linking marketing and finance decision making, and providing much-needed teaching materials for an interdisciplinary approach to case analysis.
 
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