Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads Contributor(s): Sullivan, Luke (Author), Boches, Edward (With) |
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ISBN: 1119164001 ISBN-13: 9781119164005 Publisher: Wiley
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Paperback - See All Available Formats & Editions Published: February 2016 * Out of Print * |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - Research |
Dewey: 659.132 |
LCCN: 2015036806 |
Physical Information: 1.1" H x 6.1" W x 8.8" L (1.20 lbs) 448 pages |
Features: Bibliography, Illustrated, Index, Price on Product |
Review Citations: Choice 08/01/2016 |
Descriptions, Reviews, Etc. |
Publisher Description: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer.
Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work. |
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