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Marketing Strategies pb
Contributor(s): Waugh, Troy (Author)

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ISBN: 1119090377     ISBN-13: 9781119090373
Publisher: Wiley
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Binding Type: Paperback - See All Available Formats & Editions
Published: August 2015
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Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
Dewey: 658.802
Physical Information: 0.61" H x 6" W x 9" L (0.86 lbs) 290 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Troy Waugh--'the rainmakers' rainmaker'--has provided a well-designed blueprint for selling professional services that skillfully draws upon his more than thirty years in the field. This practical, highly focused guide to the selling process can help our firms achieve sales successes measured not only by effort but also by bottom-line results.
--Howard B. Allenberg, vice chairman and CIO, BDO Seidman, LLP

Finally, peerless focus on how to break into all aspects of the selling process and the currents of relationship and buyer development. Learn how to build your personal and firm business more successfully. Covers the process of relationship and buyer development. Provides proven strategies from hundreds of the world's successful firms.

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