Power Search
Low Price Guarantee
We Take School POs
138 Ways to Generate New, First-Time Gifts
Contributor(s): Stevenson, Scott C. (Editor)

View larger image

 ISBN: 111869175X     ISBN-13: 9781118691755
Publisher: Jossey-Bass
OUR PRICE: $66.45  

Binding Type: Paperback - See All Available Formats & Editions
Published: May 2013
Qty:

Click for more in this series: Major Gifts Report
Additional Information
BISAC Categories:
- Business & Economics | Nonprofit Organizations & Charities - General
- Business & Economics | Corporate Finance - General
Dewey: 658.15
Series: Major Gifts Report
Physical Information: 0.11" H x 8.5" W x 11" L (0.32 lbs) 52 pages
Features: Illustrated
 
Descriptions, Reviews, Etc.
Publisher Description:

Originally published by Stevenson, Inc., this practical resource provides nonprofit leaders and professionals with proven methods and techniques for increasing revenue from first-time gifters. It delivers step-by-step procedures for motivating nondonors to give and explains how to increase success through direct mail, calls, phonathons, events, online giving, and more.

Important topics covered include:

  • Motivating non-donors
  • Attracting first-time corporate donors
  • Annual giving strategies: Restricted gifts
  • Employee giving
  • Social media outreach
  • In-kind gifts
  • Increasing return on direct mail appeals
  • Online giving
  • Prospect research
  • Monthly and annual appeals
  • Expanding your prospect database

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!