Power Search
Low Price Guarantee
We Take School POs
Who Put the Con in Consumer?
Contributor(s): Sanford, David (Author)

View larger image

 ISBN: 087140270X     ISBN-13: 9780871402707
Publisher: Liveright Publishing Corporation
Retail: $17.95OUR PRICE: $13.10  
  Buy 25 or more:OUR PRICE: $12.03   Save More!
  Buy 100 or more:OUR PRICE: $11.49   Save More!


  WE WILL NOT BE UNDERSOLD!   Click here for our low price guarantee

Binding Type: Paperback - See All Available Formats & Editions
Published: March 1972
* Out of Print *
Additional Information
BISAC Categories:
- Reference | Consumer Guides
- Business & Economics | Consumer Behavior - General
Dewey: 640.73
LCCN: 00000000
 
Descriptions, Reviews, Etc.
Publisher Description:
You're being conned! In spite of the best efforts of Better Business Bureaus, consumer protection agencies, and Ralph Nader, big business is putting one over on you--economically, politically, and ecologically.

With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized.

Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? Absurd! declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and add-your-own-egg mixes. From children's toys to harmless drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.
 
Customer ReviewsSubmit your own review
 
To tell a friend about this book, you must Sign In First!