Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference Contributor(s): Paul, Christopher (Author), Yeats, Jessica (Author), Clarke, Colin P. (Author) |
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ISBN: 0833088904 ISBN-13: 9780833088901 Publisher: RAND Corporation
Binding Type: Paperback - See All Available Formats & Editions Published: April 2015 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations - History | Military - General - Political Science | International Relations - General |
Dewey: 659.293 |
LCCN: 2015011673 |
Physical Information: 0.86" H x 7" W x 10" L (1.61 lbs) 424 pages |
Features: Bibliography, Illustrated, Index |
Descriptions, Reviews, Etc. |
Publisher Description: The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources. |
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