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Assessing and Evaluating Department of Defense Efforts to Inform, Influence, and Persuade: Desk Reference
Contributor(s): Paul, Christopher (Author), Yeats, Jessica (Author), Clarke, Colin P. (Author)

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ISBN: 0833088904     ISBN-13: 9780833088901
Publisher: RAND Corporation
OUR PRICE: $28.50  

Binding Type: Paperback - See All Available Formats & Editions
Published: April 2015
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- History | Military - General
- Political Science | International Relations - General
Dewey: 659.293
LCCN: 2015011673
Physical Information: 0.86" H x 7" W x 10" L (1.61 lbs) 424 pages
Features: Bibliography, Illustrated, Index
 
Descriptions, Reviews, Etc.
Publisher Description:
The U.S. Department of Defense has struggled to assess the progress and effectiveness of its efforts to inform, influence, and persuade audiences in support of key national security objectives. Best practices and examples from a range of sectors can guide the assessment of these activities, ensuring that they support broader military campaign goals while saving time and limited resources.
 
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