| Funny Business: Moguls, Mobsters, Megastars, and the Mad, Mad World of the Ad Game Contributor(s): Rosenshine, Allen (Author) |
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ISBN: 082530539X ISBN-13: 9780825305399 Publisher: Beaufort Books
WE WILL NOT BE UNDERSOLD! Click here for our low price guarantee Binding Type: Hardcover Published: January 2010 Annotation: The well-known ad for Levy's Jewish Rye Bread showed an African-American child, smiling after biting into a deli sandwich obviously made with their product. The headline read: ?You don?t have to be Jewish to love Levy?s.? And you don?t have to be in advertising to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he has known?many of America's most recognizable captains of industry?appear in scenes foreign to any corporate boardroom. The megastars he has met are captured here as no camera has ever seen them. When these icons mixed with the madcap world of Madison Avenue, it was never business as usual. ?Business doesn?t get much funnier than this.? -Lee Iacocca ?After 9/11, Allen Rosenshine's agency created a wonderfully funny campaign to give New York City a lift when we needed it. It was a perfect example of the idea behind this book, that we can find humor and humanity even in serious situations.? -Rudy Giuliani |
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| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: 659.109 |
| Physical Information: 1.12" H x 6.02" W x 9.28" L (1.20 lbs) 277 pages |
| Features: Dust Cover, Index, Price on Product, Table of Contents |
| Review Citations: Library Journal 07/24/2006 |
| Descriptions, Reviews, Etc. |
| Publisher Description: A famous ad for Levy's Jewish Rye Bread showed an African-American kid, smiling after biting a deli sandwich obviously made with their product. The headline read: You don't have to be Jewish to love Levy's. And you don't have to be in advertising (or even in business) to love these laugh-out-loud stories, a result of Allen Rosenshine's nearly 45 years in advertising. The moguls he's known--many of America's most recognizable captains of industry--appear in scenes uncustomary to any corporate boardroom. The mobsters he's dealt with come off as characters far more comic than threatening. The megastars he's met, from presidents to pop artists to pro athletes, are captured here as no camera has ever seen them. When these crowds mixed with the madcap world of Madison Avenue, it was never business as usual. Funny Business is funny, it's about business, but more than that, it's about being human. It's about all of us--the only creatures on earth that can really laugh, most meaningfully at ourselves. |
Contributor Bio(s): Rosenshine, Allen: - Allen Rosenshine came through creative ranks to become chief executive of BBDO Worldwide in 1985, and currently serves as chairman, having recently turned over CEO responsibilities. A founder of the Partnership for a Drug-Free America, he is now vice chairman and executive creative director of the organization.He lives in New York City with his wife and four children. |
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