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Agile PR: Expert Messaging in a Hyper-Connected, Always-On World
Contributor(s): Salzman, Marian (Author), Pr, The (With)

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 ISBN: 0814437877     ISBN-13: 9780814437872
Publisher: Amacom
OUR PRICE: $25.46  

Binding Type: Hardcover - See All Available Formats & Editions
Published: January 2017
* Out of Print *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Business Communication - General
- Business & Economics | Advertising & Promotion
Dewey: 659.2
LCCN: 2016031080
Age Level: 18-NA
Grade Level: 13-NA
Physical Information: 1.1" H x 6.1" W x 9.1" L (1.10 lbs) 272 pages
Features: Bibliography, Illustrated, Index, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
Today's news landscape is more crowded and varied than ever before and is only growing more diverse. From bloggers to influencers to citizen journalist to all that is coming up over the horizon, learning how to most effectively build brands has become a 24/7 mission for even the most experienced PR firms, let alone the lone enterprise. So where does one even begin to take on such an endeavor?Look no further In Agile PR, public relations maverick Marian Salzman goes behind the scenes of creative power house Havas PR, revealing the newest, most effective tactics for championing brands, organizations, and causes. Individuals and businesses seeking to build either their brand or that of a client can learn how to: - Use newscrafting to help you or your client be the news- Personalize pitches to reporters and bloggers- Master the art of storytelling- Create branded hashtags that get shared- Gain exposure at SXSW, TED, and other key conferences- Get bumped to the top of online searches- And much more Punctuated by case studies from the United Nations Foundation, Wyclef Jean, Sears, and other campaigns, Agile PR unlocks industry secrets to help anyone broaden their reach and increase their impact.

Contributor Bio(s): Salzman, Marian: - MARIAN SALZMAN is CEO of Havas PR North America and chair of the Havas PR Global Collective. A top trendspotter and award-winning blogger, she has written for Adweek, Forbes.com, The Huffington Post, The Guardian, and more.
 
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