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Corporate Global Citizenship: Doing Business in the Public Eye
Contributor(s): Tichy, Noel M. (Author), McGill, Andrew R. (Author), Clair, St Lynda (Author)

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 ISBN: 0787910953     ISBN-13: 9780787910952
Publisher: Jason Aronson
OUR PRICE: $106.05  

Binding Type: Hardcover
Published: June 1998
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Annotation: Thoroughly researched, this book is a cutting-edge study of how the world's largest multi-national corporations--such as American Express, Merck & Company and General Electric--create and implement programs that positively influence the communities in which they operate. In addition, the authors offer a penetrating look at the future prospects for global corporate citizenship initiative.

Click for more in this series: New Lexington Press Management and Organizational Sciences S
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Corporate & Business History - General
- Political Science | International Relations - General
Dewey: 658.408
LCCN: 97021181
Series: New Lexington Press Management and Organizational Sciences S
Physical Information: 1.5" H x 6.2" W x 9.2" L (1.90 lbs) 464 pages
Features: Dust Cover
 
Descriptions, Reviews, Etc.
Publisher Description:
Environmental degradation. Poverty and malnutrition. Disease and illiteracy. As the world's human population skyrockets and resources grow scarce, the multinational corporation-with its ability to mobilize massive human and capital resources across geopolitical boundaries-may be mankind's best defense against an onslaught of social ills. Many companies have already joined the fray, launching ambitious global corporate citizenship programs designed to improve the quality of life in the communities and nations in which they operate. Their activities, the focus of this groundbreaking work, are precursors to a new age of enlightened capitalism, and their bold break with tradition is putting them now, more than ever, in the public eye.
 
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