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Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time
Contributor(s): Schultz, Howard (Author)

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ISBN: 0786883561     ISBN-13: 9780786883561
Publisher: Hachette Books
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Binding Type: Paperback - See All Available Formats & Editions
Published: January 1999
Qty:

Annotation: The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".
Additional Information
BISAC Categories:
- Biography & Autobiography | Business
- Business & Economics | Corporate & Business History - General
- Business & Economics | Industries - Hospitality, Travel & Tourism
Dewey: B
LCCN: 97196489
Age Level: 18-UP
Grade Level: 13-UP
Physical Information: 1" H x 5.9" W x 9.1" L (1.00 lbs) 368 pages
Features: Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.

The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction.

Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that has changed everything... from our tastes to our language to the face of Main Street (Fortune).

 
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