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Product Planning Essentials
Contributor(s): Kahn, Kenneth B. (Author)

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 ISBN: 0761919988     ISBN-13: 9780761919988
Publisher: Sage Publications, Inc
OUR PRICE: $185.25  

Binding Type: Hardcover - See All Available Formats & Editions
Published: September 2000
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Annotation: Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Reference | Research
Dewey: 658.575
LCCN: 00009514
Physical Information: 0.75" H x 6.04" W x 9.5" L (1.04 lbs) 264 pages
Features: Table of Contents
Review Citations: Choice 05/01/2001 pg. 1667
Scitech Book News 03/01/2001 pg. 172
 
Descriptions, Reviews, Etc.
Publisher Description:

Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.

 
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