Social Selling: Techniques to Influence Buyers and Changemakers Contributor(s): Hughes, Tim (Author), Reynolds, Matt (Author) |
|||
ISBN: 0749478012 ISBN-13: 9780749478018 Publisher: Kogan Page
Binding Type: Paperback - See All Available Formats & Editions Published: July 2016 * Out of Print * |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | E-commerce - Internet Marketing - Computers | Web - Social Media |
Dewey: 658.85 |
LCCN: 2016016198 |
Physical Information: 0.44" H x 6.14" W x 9.21" L (0.66 lbs) 208 pages |
Features: Bibliography, Index, Price on Product |
Review Citations: Choice 11/01/2016 |
Descriptions, Reviews, Etc. |
Publisher Description: The digital landscape has changed buyers' habits. Sales professionals now need to develop relationships with decision-makers through social networks to reach them early in the decision making process. Social Selling provides a practical, step-by-step outline for harnessing the skills and techniques necessary to achieve this, including developing a high quality community, building trust, developing authority and influence, and connecting with changemakers. It also discusses enterprise implementation of a social selling strategy, maturity and investment models necessary, risk and governance, and technology platforms. The chapters feature tips, checklists, and theoretical examples. |
Customer ReviewsSubmit your own review |
To tell a friend about this book, you must Sign In First! |