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Chartered Public Relations: Lessons from Expert Practitioners
Contributor(s): Waddington, Stephen (Editor)

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 ISBN: 074947372X     ISBN-13: 9780749473723
Publisher: Kogan Page
OUR PRICE: $47.49  

Binding Type: Paperback - See All Available Formats & Editions
Published: February 2015
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Marketing - General
Dewey: 659.2
Physical Information: 0.75" H x 6.1" W x 9.25" L (1.12 lbs) 336 pages
Features: Bibliography, Illustrated, Index, Price on Product
 
Descriptions, Reviews, Etc.
Publisher Description:

The key institution in PR policies, standards and best practice, the Chartered Institute of Public Relations CIPR] is the professional body for PR practitioners in the UK. In this anthology of 20 essays edited by CIPR President Stephen Waddington, leading chartered practitioners highlight the shift to professionalism in the profession and address current topics such as the quantification of results in PR, internal communications, freedom of information, global communication and more. The essays discuss the shift to the open organization, the application of best practice in different markets and the impact of globalization, and offer reflections on the fundamental theories of PR and their application to modern practice.
 
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