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Develop Your PR Skills
Contributor(s): Richardson, Neil (Author), Laville, Lucy (Author)

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 ISBN: 0749459700     ISBN-13: 9780749459703
Publisher: Kogan Page
Retail: $15.99OUR PRICE: $11.67  
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Binding Type: Paperback - See All Available Formats & Editions
Published: June 2010
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Business Communication - General
- Business & Economics | Careers - General
Dewey: 659.2
LCCN: 2010000342
Physical Information: 0.5" H x 5.52" W x 8.64" L (0.59 lbs) 176 pages
Features: Bibliography, Illustrated, Price on Product, Table of Contents
 
Descriptions, Reviews, Etc.
Publisher Description:

Develop Your PR Skills is a simple, straightforward guide to maximizing company potential through effective PR. New entrepreneurs will gain a quick understanding of PR concepts and principles and how to apply them in actual business scenarios.
It covers strategic public relations, public relations and the internet, internal communications, PR ethics, working with the media, dealing with a crisis, dealing with stakeholders and customers, and evaluating successes and failures. Direct and to the point, each chapter is concise, stand-alone, and summarized by key points.

Contributor Bio(s): Laville, Lucy: - Lucy Laville teaches PR and marketing at Leeds Business School in the UK. She has worked in senior PR positions across a variety of sectors.
 
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